Mission

We are forged in our hardest moments. Prioritize Pain is an apparel company for those who recognize pain as a growth mechanism, and who aren't afraid to share their story. Everywhere we go, people ask us what the apparel means. It always invites meaningful conversation about healing from past pain, embracing pain as tool in the present, and putting difficult things in our path to train for pain in the future. Whether you're focused on physical, mental, or spiritual resilience, our apparel allows you to keep yourself accountable, and share your journey with others.